Hillary Hoffman has more than 20 years of marketing and communications experience. Before joining SBS in September 2015, she was Associate Director of Marketing and New Business Development at the University of Massachusetts Amherst, where she promoted and drove enrollment for online courses, graduate programs, and degree completion programs. She has also held marketing positions at Pearson and at Merriam-Webster, Inc. Hillary is a graduate of New York University and attended the University of Connecticut School of Law. She is a 2014 alumna of the Emerge Massachusetts program, a two-time elected member of the Greenfield Town Council, and volunteers on additional town boards and with local non-profits. She lives in Greenfield with her husband, Neil Serven, and their three cats. She enjoys cooking, reading, and gardening (but not weeding).
Director of Marketing & Communications